Attracting a Better Quality Customer

Most of you residential carpet cleaners will claim that you want to clean for the high-end residential market. But the result of your marketing is that you end up attracting price shoppers who are looking for miracles. Steve Marsh, the creator of the Competition-Free Marketing Program, will explain how this desired market thinks differently than we do. He will show what cleaners consider powerful benefits, actually frighten the high-end residential consumer. Steve will show you what these customers are really looking for in a carpet cleaner.

Don’t miss Steve Marsh’s presentation Saturday morning, Sept. 9 2006 at SummerFest VIII

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