SummerFest XV 2013 Muskegon


SummerFest XV 2013 Group photo

SummerFest XV Rug Cleaning Presentation by Paul Lucas and Nathan KoetsDate: July 26-27  2013
Where: Muskegon Michigan
Host: Mark Kling – DSC Products

SummerFest XV 2013
Great speakers, presentation and tour, the atmosphere was relaxed and fun. This year some bad weather, storms and area wide floods affected the itinerary. Friday evenings’ scheduled sail boat ride had to be cancelled due to strong storms that moved into the area in the early afternoon.

One of the scheduled speakers was unable to attend. Paul Lucas (ChemMax) and Nathan Koets (Clean Oriental Rug) educated the group with a great presentation on rug cleaning.

This year’s winners of SummerFest awards for participation and dedication to
bettering the carpet cleaning industry and helping make SummerFest a success are:

  • 2013 Man of the Year – Mark Kling
  • 2013 Woman of the Year – Stephanie Adkins

SummerFest Demo Day
On Saturday July 27, 2013 DSC Products in Muskegon Michigan hosted the annual Demo Day. After the tour of DSC Laboratories to see how cleaning products are designed and blended and a spectacular authentic Polish food lunch buffet, everyone enjoyed the friendly competition for the 2013 SpotMaster Championship title. The winner and SummerFest 2013 Spot Master Champion was Tom Cermak of Dries in Minutes Carpet Cleaning from Kennesaw GA.

The Saturday night dinner cruise was awesome.  It was a little cool and overcast but good food, drinks, music, –  a great time was had by all.

Thanks to all our supporters for another great SummerFest event.

Fun at SummerFest 2013

SummerFest Spot Master Champion 2013 - Tom Cermak - Dries in Minutes - Atlanta Georgia SummerFest XV 2013 Man of the Year - Mark Kling DSC Products Muskegon Michigan  SummerFest XV - 2013 CakeSummerFest XV 2013 - Muskegon Michigan - DSC Products for carpet cleaners

Special thanks go out to Mark and Andrechelle Cermak and the SummerFest Committee who help put this awesome event together, Paul Lucas, Nathan Koets, DSC staff,  Mark Kling and the Kling family for your hospitality and generosity.
Thanks also to all who participated and made this event so terrific.

Hope to see you all next year in Kentucky!

SummerFest Committee

Visit for announcements and updates for SummerFest XVI in 2014 and to view photos from SummerFest XV and previous SummerFest events.

SummerFest XV 2013 Muskegon Michigan

SummerFest – by Carpet Cleaners, for Carpet Cleaners, since 1999

SummerFest WebSite –

SummerFest XV Presentation – No Bull Marketing

Saturday July 27 – 9:00am- 10:00 am   – No Bull Marketing  – Ivan Turner (Show Me Marketing Solutions)

With the buying power of national franchise groups, tighter customer discretionary spending, and the increasing cost of doing business, many carpet cleaning owners are being squeezed out of the game. To survive and excel in today’s challenging environment, the “game” must be taken to them! With this program you can learn how to turbo charge your business and turn it into a marketing machine that garners the attention of everyone playing the “game.”

No bull Marketing presentation at SummerFest XV 2013 - Muskegon MIAfter all, carpets, furniture, tile floors and other surfaces still need to be cleaned. If you are fed up with sitting idly by as the competition encroach on your business, this program is for you! If you provide high quality cleaning and restoration services and are not getting the volume of work desired, then it is time to make some fundamental changes that will make your targeted prospects take notice.

This intense high energy class is perfectly suited to owners, managers and marketing representatives that want to place their cleaning and restoration business in overdrive!

Ivan Turner CEO of ShowMe Marketing Solutions and past president of AeroDry Cleaning & Restoration. who boast a 25 year record of leading a highly respected, full service Cleaning & Restoration business in Mid-Missouri.

Make no mistake about it: competing in the cleaning and restoration game is getting tougher by the day. You may proudly own and display your fleet of powerful truckmounts, but it is not your truckmounts and equipment that has customers calling, its your Positioning and Marketing Savvy that makes your telephone ring!

ShowMe Marketing Solutions is a respected resource for cleaning and restoration  companies that desire an innovative approach to business growth by providing them a leading edge in this competitive industry. Ivan has authored comprehensive  How To books, Marketing to Plumbers and Building a Successful cleaning & restoration business. Ivan has been featured and published in “Millionaire Blueprints” and “ICS Magazine” and a regular blogger on R&R Magazine and the SFS member site. Don’t miss this opportunity to hear Ivan speak at SummerFest XV on July 27 2013 at DSC in Muskegon Michigan. For more info visit or RSVP by calling 440-296-9322.

Marketing presentation at SummerFest XV July 27 2013 - Muskegon MIIvan is a high content speaker who is motivational and inspirational in style and tone, whose programs are jam packed with pertinent information.

Ivan will reveal secrets for building a successful carpet cleaning company based on personal experience and the experience of other thriving entrepreneurs. You will not get pie in the sky, big talk from self promoting marketers who teach aggressive marketing based on theory, but rather a wealth of information based on years of trial and error and tens of thousands of dollars of investment in discovering “Best Practices.”

Would you like to learn how to employ proven strategies for building your cleaning and restoration business at an accelerated rate? Of course you do, we all do!  After attending this 1 hour presentation you will clearly understand why getting through to the inside is the key to building meaningful relationships with carpet retailers, property managers, and the leaders of the community that you serve. It is all about “Breaking the Code”

Upon completion of “Breaking the Code” cleaners and restorers have:

  • A clear understanding of where you stand in the market compared to others
  • A marketing plan and strategy
  • A plan for transforming from average to a highly visible provider of service
  • Readiness to return to the business and begin implementing the marketing plan the very next day
  • A solid plan for gaining a competitive advantage in your market area

Don’t miss this opportunity to hear Ivan speak at SummerFest XV on July 27 2013 at DSC in Muskegon Michigan. For more info visit or RSVP by calling 440-296-9322.

SummerFest XV – Sailboat Ride Friday July 26 – 5pm

Sail boat ride at SummerFestCANCELLED DUE TO WEATHER – Friday July 26 from 5pm to 7pm the SummerFest attendees are invited to the Muskegon Yacht Club to enjoy a sail boat ride compliments of DSC Products.

Meet us at 5pm July 26 2013 at:

Muskegon Yacht Club
3198 Edgewater
Muskegon, MI 49441

Look forward to seeing you there!


Call 440-296-9322 to RSVP for SummerFest XV

SummerFest XV Dinner Cruise

Saturday evening July 27 @ 5pm
2013 SummerFest XV Dinner CruiseCruise beautiful Lake Michigan and relax in comfort aboard the Port City Princess. This U.S. Coast Guard approved vessel carries up to 150 passengers. Please enjoy yourself on the SummerFest XV Dinner Cruise.

Port City Princess cruise – only $50 per person (dinner, drinks, sunset on Lake Michigan).

Port City Princess
560 Mart St. Muskegon, MI 49440
Downtown at the Mart Dock
Secure Free Parking

For reservations or more information please call 440-296-9322.  Reserve your seat today!

Or fill out the form below to be contacted about the SummerFest XV Dinner Cruise

[contact-form-7 404 "Not Found"]

2013 SummerFest XV Dinner Cruise – 07/27/13 @ 5pm

Port City Princess
560 Mart St. Muskegon, MI 49440
Downtown at the Mart Dock
Secure Free Parking

SummerFest XV 2013 Date

The SummerFest Committee is proud to announce the


by Carpet Cleaners, for Carpet Cleaners.

Muskegon Michigan – July 27 2013


Please check back for updates.
SummerFest WebSite –

SummerFest XV 2013 – Location Announcement

The SummerFest Committee is proud to announce the


will be hosted in …

Muskegon Michigan in 2013

SummerFest is returning to the site of SummerFest X in 2008.

Please check back for updates.
SummerFest WebSite –

SummerFest XV 2013 | Muskegon Michigan