SummerFest XV 2013 Muskegon

15TH ANNUAL SUMMERFEST

SummerFest XV 2013 Group photo

SummerFest XV Rug Cleaning Presentation by Paul Lucas and Nathan KoetsDate: July 26-27  2013
Where: Muskegon Michigan
Host: Mark Kling – DSC Products

SummerFest XV 2013
Great speakers, presentation and tour, the atmosphere was relaxed and fun. This year some bad weather, storms and area wide floods affected the itinerary. Friday evenings’ scheduled sail boat ride had to be cancelled due to strong storms that moved into the area in the early afternoon.

One of the scheduled speakers was unable to attend. Paul Lucas (ChemMax) and Nathan Koets (Clean Oriental Rug) educated the group with a great presentation on rug cleaning.

This year’s winners of SummerFest awards for participation and dedication to
bettering the carpet cleaning industry and helping make SummerFest a success are:

  • 2013 Man of the Year – Mark Kling
  • 2013 Woman of the Year – Stephanie Adkins

SummerFest Demo Day
On Saturday July 27, 2013 DSC Products in Muskegon Michigan hosted the annual Demo Day. After the tour of DSC Laboratories to see how cleaning products are designed and blended and a spectacular authentic Polish food lunch buffet, everyone enjoyed the friendly competition for the 2013 SpotMaster Championship title. The winner and SummerFest 2013 Spot Master Champion was Tom Cermak of Dries in Minutes Carpet Cleaning from Kennesaw GA.

The Saturday night dinner cruise was awesome.  It was a little cool and overcast but good food, drinks, music, –  a great time was had by all.

Thanks to all our supporters for another great SummerFest event.

Fun at SummerFest 2013

SummerFest Spot Master Champion 2013 - Tom Cermak - Dries in Minutes - Atlanta Georgia SummerFest XV 2013 Man of the Year - Mark Kling DSC Products Muskegon Michigan  SummerFest XV - 2013 CakeSummerFest XV 2013 - Muskegon Michigan - DSC Products for carpet cleaners

Special thanks go out to Mark and Andrechelle Cermak and the SummerFest Committee who help put this awesome event together, Paul Lucas, Nathan Koets, DSC staff,  Mark Kling and the Kling family for your hospitality and generosity.
Thanks also to all who participated and made this event so terrific.

Hope to see you all next year in Kentucky!

SummerFest Committee

Visit www.GoToSummerFest.com for announcements and updates for SummerFest XVI in 2014 and to view photos from SummerFest XV and previous SummerFest events.

SummerFest XV 2013 Muskegon Michigan

SummerFest – by Carpet Cleaners, for Carpet Cleaners, since 1999

SummerFest WebSite – www.GoToSummerFest.com

SummerFest XV Presentation – No Bull Marketing

Saturday July 27 – 9:00am- 10:00 am   – No Bull Marketing  – Ivan Turner (Show Me Marketing Solutions)

With the buying power of national franchise groups, tighter customer discretionary spending, and the increasing cost of doing business, many carpet cleaning owners are being squeezed out of the game. To survive and excel in today’s challenging environment, the “game” must be taken to them! With this program you can learn how to turbo charge your business and turn it into a marketing machine that garners the attention of everyone playing the “game.”

No bull Marketing presentation at SummerFest XV 2013 - Muskegon MIAfter all, carpets, furniture, tile floors and other surfaces still need to be cleaned. If you are fed up with sitting idly by as the competition encroach on your business, this program is for you! If you provide high quality cleaning and restoration services and are not getting the volume of work desired, then it is time to make some fundamental changes that will make your targeted prospects take notice.

This intense high energy class is perfectly suited to owners, managers and marketing representatives that want to place their cleaning and restoration business in overdrive!

Ivan Turner CEO of ShowMe Marketing Solutions and past president of AeroDry Cleaning & Restoration. who boast a 25 year record of leading a highly respected, full service Cleaning & Restoration business in Mid-Missouri.

Make no mistake about it: competing in the cleaning and restoration game is getting tougher by the day. You may proudly own and display your fleet of powerful truckmounts, but it is not your truckmounts and equipment that has customers calling, its your Positioning and Marketing Savvy that makes your telephone ring!

ShowMe Marketing Solutions is a respected resource for cleaning and restoration  companies that desire an innovative approach to business growth by providing them a leading edge in this competitive industry. Ivan has authored comprehensive  How To books, Marketing to Plumbers and Building a Successful cleaning & restoration business. Ivan has been featured and published in “Millionaire Blueprints” and “ICS Magazine” and a regular blogger on R&R Magazine and the SFS member site. Don’t miss this opportunity to hear Ivan speak at SummerFest XV on July 27 2013 at DSC in Muskegon Michigan. For more info visit www.GoToSummerFest.com or RSVP by calling 440-296-9322.

Marketing presentation at SummerFest XV July 27 2013 - Muskegon MIIvan is a high content speaker who is motivational and inspirational in style and tone, whose programs are jam packed with pertinent information.

Ivan will reveal secrets for building a successful carpet cleaning company based on personal experience and the experience of other thriving entrepreneurs. You will not get pie in the sky, big talk from self promoting marketers who teach aggressive marketing based on theory, but rather a wealth of information based on years of trial and error and tens of thousands of dollars of investment in discovering “Best Practices.”

Would you like to learn how to employ proven strategies for building your cleaning and restoration business at an accelerated rate? Of course you do, we all do!  After attending this 1 hour presentation you will clearly understand why getting through to the inside is the key to building meaningful relationships with carpet retailers, property managers, and the leaders of the community that you serve. It is all about “Breaking the Code”

Upon completion of “Breaking the Code” cleaners and restorers have:

  • A clear understanding of where you stand in the market compared to others
  • A marketing plan and strategy
  • A plan for transforming from average to a highly visible provider of service
  • Readiness to return to the business and begin implementing the marketing plan the very next day
  • A solid plan for gaining a competitive advantage in your market area

Don’t miss this opportunity to hear Ivan speak at SummerFest XV on July 27 2013 at DSC in Muskegon Michigan. For more info visit www.GoToSummerFest.com or RSVP by calling 440-296-9322.

SummerFest X July 24-26 2008

The
tenth annual SummerFest was held July 24-26 in Muskegon MI with some events in Grand Rapids MI. A full schedule of activities kept everyone busy but not rushed.
Each year is better than the last and this year was certainly no exception.

Paul Lucas of ChemMax taught a CCT course at a very special SummerFest rate for attendees.

Two days at Nathan Koets rug Plant (Advanced Restoration) for in depth, hands on rug cleaning demonstrations, tips and training.

An impressive tour of Scott Group Custom Carpet Mill where they make custom wool, silk, and cashmere carpets and rugs for the airline and marine industries as well as residential and commercial carpets and rugs. Following the custom carpets from design to the art of hand tufting, to completion was an incredible experience, not easily put into words.

Informative presentations by Shaw’s Cary Mitchell on encapsulation cleaning, Ruth Travis on the IICRC, and Paul Lucas on the history of soap / detergent were also highlights of this years event.

The annual Friday night banquet was packed. Everyone went home with at least one door prize, as well as a roll of Sticky Tabs, a gallon of VacAway and a SummerFest shirt. Grand prize was a 14” Greenhorn wand, winner George Farnworth of Quality Carpet Care Mentor OH.

This
year’s winners of SummerFest awards for participation and dedication to
bettering the industry and helping make SummerFest a success are:

2008 Man of the Year – K. Mark Kling.


2008 Woman of the Year – Ruth Travis.

Saturday at DSC everyone enjoyed the friendly competition for the 2008 SpotMaster Championship title. This year’s SpotMaster Champions are Jerry Szpak (Commercial Carpet Care Redford MI) and Jerry McMahon (Hawkeye Carpet Care Fort Dodge IA).
Jerry Szpak also the lucky winner of the Rug Badger raffle to help an orphanage in India.

After the tour of DSC Laboratories to see how cleaning products are designed and blended and a spectacular authentic Polish food lunch buffet, DSC shuttled all the attendees to the marina and took everyone sailing.

All three days had equipment, products and methods on display with time for in depth, hands on training.

Great speakers, presentations and tours, the (no suit and tie) atmosphere was relaxed and fun.

Special thanks go out to Mark and Andrechelle Cermak and the SummerFest Committee who put this awesome event together, Scott’s Group, Paul Lucas, Nathan and the Koets’ family, DSC and Mark and the Kling family for your hospitality and generosity.
Thanks also to all who participated and made this event so terrific.

Hope to see you all next year!

SummerFest Committee

Visit www.GoToSummerFest.com for announcements and updates for SummerFest XI in 2009 and to view photos from SummerFest X and previous SF events.

SummerFest X – Schedule



The Summerfest Committee is proud to announce the

10TH ANNUAL SUMMERFEST

by Carpet Cleaners, for Carpet Cleaners.

Date: July. 24,25,26 – 2008
Host: DSC Products
Where: Muskegon Michigan



2008 SummerFest Course


July 24 – 25 2008
CCT – Carpet Cleaning Tech Class
Instructor: Paul Lucas, Chemmax

SummerFest X Schedule
July 24 – 26 2008


Thursday July 24, 2008

8:00 – 5:00 pm CCT Course @ ChemMax 6479 Norton Center Dr
Muskegon, MI 49441 – $50*















Alternate Schedule (non CCT attendees)

9:00am- 1:00 pm Nathan Koets Rug Plant – Advanced Restoration
307 Summer Ave NW Grand Rapids, MI 49504

1:00pm – 2:00pm – Lunch TBA

2:00- 5:00 pm Mill Tour – Scott Group Custom Carpets 3232
Kraft Ave SE Grand Rapids, MI 49512

6:00 Dinner Golden Corral 1788 E Sternberg Rd, Muskegon, MI

7:00- 11:00 pm Meeting Room – @ Comfort Inn 1675 East Sherman Blvd. Muskegon MI 49444


Friday July 25 2008

8:00 – 5:00 pm CCT Course @ ChemMax 6479 Norton Center Dr
Muskegon, MI 49441 – $50*















Alternate Schedule (non CCT attendees)

9:00am – 11:00pm Rugs to Run from – Nathan Koets – Essential
information for anyone who cleans rugs or is considering expanding into this
service. Why improper rug identification can lead to the death of the rug cleaner.
Come learn and increase your knowledge about rug identification. @ Advanced
Restoration 307 Summer Ave NW Grand Rapids, MI 49504

11:00am – 12:00pm IICRC – Ruth Travis – All about the IICRC
and how it can benefit your company. @ Advanced Restoration 307 Summer Ave NW
Grand Rapids, MI 49504

12:00am – 1:00pm – Lunch TBA

1:30pm – 3:00pm More Rugs with – Nathan Koets – Rug Cleaning
@ Advanced Restoration 307 Summer Ave NW Grand Rapids, MI 49504

4:00- 5:30 pm Tour – ChemMax 6479 Norton Center Dr Muskegon,
MI 49441

ANNUAL FRIDAY NIGHT BANQUET

6:00pm Annual SummerFest Friday Night Banquet – $40 each person
: Menu TBA. Door prizes
The deadline for the banquet is July 11th, so please, if you are thinking of
attending, please reserve your seat ASAP.
















Saturday July 26 2008

;@ DSC Laboratories 1979 Latimer Dr, Muskegon, MI

9:00am- 9:30 pm Presentation – Cary Mitchell (Shaw) on Encapsulation

9:30am to 10:00am – Presentation – Chemmax – Paul Lucas

10:00am – 11:00am – Presentation and tour of DSC Laboratories
and DSC Products presented by Mark Kling

11:00am – 11:30am – Annual Round Table – Nominate locations
for 2010 SummerFest XII

11:30am – 1:00pm – Lunch Compliments of DSC – (Old World Polish
Food!)

12:00pm – 6:00pm – Demos. Various equipment, products and
methods on display. Hands-On.

2:00pm – 3:00pm – SFSMC – Summerfest Spot Master Championship
– Who will be crowned 2008 Spot Master? Friendly competition with prize and
trophies for winners. Think you are the best? Prove it!

3:00pm – 6:30pm – Demos (continued). Various equipment, products
and methods on display. Hands-On.

7:00pm Dinner Location: Captain Jacks Bar and Grill – 1601 Beach St Muskegon MI
Dinner, Drinks, Sunset on the shore of Lake Michigan.

Tentative schedule , check back for updates / changes

For more information on this years’ event please visit
www.GoToSummerFest.com or contact Andrechelle Cermak
at 440-257-6705

Where is Muskegon MI?

2008 SummerFest Course
July 24 – 25 2008
CCT – Carpet Cleaning Tech Class
Instructor: Paul Lucas, Chemmax

Please check back for updates.
SummerFest WebSite – www.GoToSummerFest.com

SummerFest X – Location Announced


The Summerfest Committee is proud to announce the

10TH ANNUAL SUMMERFEST

by Carpet Cleaners, for Carpet Cleaners.

Date: July. 24,25,26 – 2008
Host: DSC Products
Where: Muskegon Michigan


2008 SummerFest Course
July 24 – 25 2008
CCT – Carpet Cleaning Tech Class
Instructor: Paul Lucas, Chemmax